Abstract: The principle of exponential premium is an important premium principle in non-life actuarial science. This paper proposes an improved exponential premium principle. This premium principle can not only include the principle of exponential premium as a special case, but also the generalizations of Esscher premium principle and net premium principle, which has many excellent properties as a premium principle. We study the maximal likelihood estimates, nonparametric estimates and Bayesian estimation of risk premium, and discuss the statistical properties including asymptotic unbiased, coincidence, and asymptotic normality. In addition, the asymptotic confidence interval for this risk premium is given. Finally, the convergence rate of maximum likelihood estimation and nonparametric estimation is compared by numerical simulation method. The results show that the nonparametric estimation has a small mean square error when the sample size is small.