Research on Inference of Candidate Database Web Surveys Based on Superpopulation Pseudo Design and the Combined Sample

How to solve the inference problem of candidate database web surveys is an urgent problem to be solved in the development of web survey. In order to solve this problem, the inference method of non-probability sampling based on superpopulation pseudo design and the combined sample is proposed. A superpopulation model is firstly built up to construct pseudo weights for a survey sample of the web candidate database. The estimator of the population mean is then computed according to the combined sample composed of the survey sample of the web candidate database and a probability sample. The variance estimator of the population mean estimator is lastly derived according to the variance estimation theory of the superpopulation model. The Bootstrap and Jackknife methods are also used to compute the variance estimator. And all these variance estimation methods are compared. The research results show that the population mean estimator based on superpopulation pseudo design and the combined sample is better, and has higher efficiency than the estimator only using the probability sample and the weighted estimator only using the survey sample of the web candidate database. The variance estimator computed by using the VM1, VM2 and VM3 method are relatively better.