某微信公众号异常流量的统计分析与司法实践

A Statistical Analysis of WeChat Public Account’s Abnormal PV and its Application in Trial

  • 摘要: 本文针对一起关于微信公众号流量是否涉嫌作假的民事案件,介绍了数据分析在司法领域的一个应用案例。根据实际案情,通过设计合理的方案收集数据,并从静态和动态两个方面对数据进行了分析和对比,其中动态分析又从绝对和相对两个角度进行研究,互相印证。分析结果有力地支持了“流量异常”的观点。同时,本文还介绍了出庭的过程,并探讨了在司法领域应用统计分析所需要注意的问题。

     

    Abstract: This paper examines a civil case concerning whether the page view (PV) of a WeChat public account was suspected of fraud, showcasing an application of data analysis in the judicial field. Based on the actual circumstances, a rational plan was designed to collect data, which was then analyzed and compared from both static and dynamic perspectives. The dynamic analysis was mutually verified from two angles: absolute and relative. The results provided strong evidence of ”abnormal PV”. Additionally, this paper introduces the process of appearing in court and discusses the take-aways that need attention when applying statistical analysis in the judicial domain.

     

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