Abstract: In the classical Cram\'er-Lundberg model in risk theory the problem of finding the optimal dividend strategy and optimal dividend return function is a widely discussed topic. In the present paper, we discuss the problem of maximizing the expected discounted net dividend payments minus the expected discounted costs of injecting new capital, in the Cram\'er-Lundberg model with proportional taxes and fixed transaction costs imposed each time the dividend is paid out and with both fixed and proportional transaction costs incurred each time the capital injection is made. Negative surplus or ruin is not allowed. By solving the corresponding quasi-variational inequality, we obtain the analytical solution of the optimal return function and the optimal joint dividend and capital injection strategy when claims are exponentially distributed.